Hollowe’en Decorative Outfit No.77, USA, NOMA Electric Corporation, made for two seasons only, 1930-1931, seven celluloid JOLs: six measuring 4” in diameter and one (center) measuring 6” in diameter. The large original decorative box with lift-off lid measures 6.25” h x 13.25” square. This uber-rare all original set is complete with its seven orange, exterior painted, General Electric, MAZDA trademarked, intermediate base lamps, original black and orange cloth-covered lighting strand having seven bakelite sockets and plug, seven celluloid JOLs with shiny black noses, eyes and mouths, having ultra-white gleaming teeth. The vividly colored decorative box retains its original NOMA identification label and is loaded with untorn, original and authentic, full-sized tissue paper packaging material. This set’s high-quality condition reflects the fact that it had been stored away for decades, having only recently been liberated; in all probability an unused set. A top-shelf example in remarkable condition worthy of our Private Reserve Collection. A handful of NOMA JOL lighting strands have surfaced at prominent auction houses and online venues, although most were either mis-matched (proportionally inaccurate) or damaged, while none included its original box.