Dennison’s Bogie Books & Advertising

Issued by Dennison beginning in 1909 as a way to directly reach the end consumer, the concept didn’t take off right away, so the next issue was released in 1912. Except for 1918 and 1932, Dennison issued one annually through 1935. These Bogie Books are avidly collected today, bringing very strong prices for near-mint examples. Many collectors use them for reference, piecing together just when specific products were offered by Dennison. Beginning with the 1925 addition, these annual publications became less interesting as a reference source as Dennison begin migrating illustrations of their stock goods and their corresponding stock numbers to their Price List pamphlets. Bogie Books provided an array of party activities, costume ideas, and decorating advice using Dennison’s paper goods. Print runs for the 1909 and 1912-1917 editions were small so there aren’t many of them around.

Excerpts from our long-established personal vintage Halloween collection representing the high watermark of condition and rarity.

We periodically add photographs as we maintain our archive.

: Early 1920s Dennison’s Bogie Book Countertop Store Display. This countertop point of purchase store display is among the rarest of all items in the collection. There are no defining features to ascertain exactly what edition it might have held. Of those priced $.10 per copy the 1922 edition conceivably would’ve been befitting given it’s size and coloration. The display is equipped with a bottom pull-out flap that forms an easel when engaged that appears to have never been employed. U.S. Patents: Feb. 17, 1920 & Jan. 22, 1924. Measures 13” l x 6.25” w x 10.75” h. Container O.D. : 9” l x 6.25” w x 2 7/8” h. I.D. : 8.75” l x 6” w x 2 5/8” h.

: Advertising postal card, Dennison, 1905, 3.5” h x 5” w. Pre-dates the Bogie Book. The layout’s figures are reminiscent of those found on the cover art of Dennison’s 1909 Bogie Book.

: Softcover Bogie Book, USA, Dennison, 1912, 7.75″ h x 5” w, 24 numbered pages.

: 1912 Softcover Bogie Book back cover art.

: Softcover Bogie Book, USA, Dennison, 1913, 7.75″ h x 5” w, 20 numbered pages. This edition has wrap-around cover art.

: 1913 Softcover Bogie Book back cover art.

: Softcover Bogie Book, USA, Dennison, 1915, 7.75″ h x 5” w, 32 numbered pages. This edition has wrap-around cover art.

: 1915 Softcover Bogie Book wrap-around cover art.

: Bogie Book envelope, USA, Dennison, 1915, 8″ h x 5.5″ w, unused and unaddressed to householders. This surely represents the very best of Dennison’s customized envelopes for their inimitable Bogie Books.